The Tale of Mr Newbie and The Truth About Total Failure

If you are new to Internet marketing and your web business makes
no money, or worse still a loss, you needn’t worry about looking
a fool - chances are nobody will ever know!

Explain?

Well, if you really fail that dismally, chances are no-one
visited your site anyway. It’s a fact that most people new to
Internet marketing, “newbies” as they are affectionately
referred, very often follow a very similar pattern of evolution.

Firstly, Mr Newbie gets enticed to the “easy” money and vast
riches that the Internet offers. He can see that people are
making big money on the web, so what’s the obvious step - that’s
right, get a website!

And what is the theme of Mr Newbies website? How to make money
on the Internet, of course! So why does he choose to tell other
people how to make money on the Internet BEFORE he has made even
one dollar himself?

Well, he finds the biggest array of ready-made products to sell
that he could ever wish for - ebooks, courses, affiliate
programs etc.,etc. and lots (and lots) of well designed ads that
tell him that to resell this product, or represent this program
will bring him huge (and instant) rewards.

The smart choice would have been to have taken one of his
hobbies, or an area of specialist knowledge that he may possess,
and built a niche website around that theme. Promotion would
have been easier and potential customers may have even come
looking for HIM. He could even have started building a
newsletter list before he had a website.

But hey, Mr Newbie has heard you can make cash in Internet
marketing in 30 days! Why bother doing any work?

Instead he decides to enter one of the most competitive arenas
of the modern business era - not just marketing on the Internet,
but marketing products ABOUT Internet Marketing.

He is competing against huge amounts of savvy marketers who use
every trick in the book (and some that aren’t) to wring every
last drop of spare money out of that other man - “Mr. Average
Web Surfer With A Credit Card”.

So what does our friend do?

He buys an ebook that tells him what to do, he can’t go wrong
with this one. Heck - the “expert” who wrote it, is even going
to let him sell it as his first product. (Mr Newbie new that the
platinum package was worth those few extra dollars!)

>From here on, it is often the same story - a lovely website, a
clever domain name, and lots of evenings at the computer in the
spare bedroom staring at the screen when the kids have gone to
bed pondering one major aspect of Internet marketing that is
quite vital to the ongoing profitability and feasibility of the
whole project while twiddling his thumbs -

WHERE ARE THE VISITORS!

Mr Newbie gives up.

Since I was a kid, I’ve always hated sad endings.

So let’s assume Mr N. decides to give it one last chance - what
should he do?

Well money can be earned in the competitive field of Internet
marketing, but he obviously needs visitors to his website - more
than just throwing a bit of money at banner ads, or
pay-per-click search engines.

Both can be fine, but what he really needs is a traffic plan.

Firstly, he realizes that there are two main types of traffic -
paid for and free.

He makes a list of all of the free traffic generating systems he
knows, and researches a few more.

He is amazed at how many good traffic generating programs there
are, and how many are so easily implemented. One involves
setting his start page differently. With one he has to add an
exit pop-up, and with another he has to surf looking at webpages
to earn hits to his own.

Mr Newbie gets an immediate increase in visitors to his website.
What’s more, because of the viral effect of some of these plans,
his traffic grows on a daily basis. He also gets a lot more
subscribers to his newsletter.

Secondly, he gets a vital component; he gets an ad tracking
service for tracking his ads, so that he knows which are pulling
in visitors and which ones aren’t. He is now ready to tackle
paid advertising.

Now that he can measure the success of each individual ad, he is
astonished at how he can make money. Even though he gets a
terrible response rate to one ad, it turns out that he still
makes a profit from it. He wouldn’t have known this before
getting his ad tracker. He doubles the size of this campaign and
makes more money!

Mr Newbie gets amazing amounts of visitors from his traffic
plan, from his list of free traffic generators, and from his
list of places that are profitable for his paid ads - his
business is a success!!

Last I’d heard of Mr.N he was sipping cocktails and sunning
himself on a white sand beach someplace. Oh, and he’d changed
his name to Mr.G - or Mr Guru, to give him his full title.